Walk past the newspaper stand at your local supermarket this month and you might see bold broadsheet with the headline “Kennedy Slain On Dallas Street.”

Gannet has reproduced the Nov. 23, 1963 issue of the Dallas Morning News in its –advertisements, sports section, fashion columns and all. You can read many of the articles online in one form or another, but seeing how the entire package comes together is an experience that cannot be replicated digitally.

The first thing you are hit with is the breadth of information. AP, UPI and the Dallas Morning News staff put together an incredibly comprehensive portrait of the assassination, Oswald, Kennedy’s life, the background of LBJ. There is a crude drawing of the sniper’s lair, a story about how the Mexican border was closed Friday afternoon following the shooting, and jr. full ad for series, announcing “extra hours for joyous family shopping today.”

While reading the issue, you are in the middle of a story not yet completed. But there is a clue inside. When you turn to Page 19 of section 1–after the mammoth two page Kennedy obituary, the stories of the day give way to ads announcing “Only 2 More Week ends To Enjoy Six Flags” and an image of John Wayne spanking Maureen O’Hara in an ad for the United Artists movie McLintock!.

Then you see it—right above an ad for Johnny Cash, George Jones, and June Carter playing the Sportatorium on Saturday Night–an announcement that a club will be closed for “Friday, Sat. AND Sunday.”

At the bottom of the ad announcing the closure, you see the name of the establishment: “Carousel. Corner of Field and Commerce.” Carousel was Jack Ruby’s club.

A typical ad in the Dallas Morning News for the Carousel club would look like this:

Proof that the Carousel wasn’t just a strip club, but provided “masters in the art of extra-sensory perception” on top of the three large runways filled with at least “five exotics.”

Seeing the ad in the middle of all the stories about Oswald and Kenned makes you feel like you’re reading a story in which you know where a major plot point is right around the corner–and the author of the story has no idea it’s coming.

Click to read about a hidden Lincoln Kennedy “conspiracy clue” also found in the same issue.